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1% For The Planet is an organization founded in 2002 that proposed that businesses give 1% of their sales back to the environment. The idea was that if companies used materials, they should be responsible for protecting those resources as well. Founded by Yvon Chouinard, founder of Patagonia, and Craig Mattews of Blue Ribbon Flies, 1% for the Planet makes committing to environmental and social good easy for individuals and businesses.